chatbots in education marketing

Asian universities have contributed 10 articles, while American universities contributed 9 articles. Finally, universities from Africa and Australia contributed 4 articles (2 articles each). Okonkwo and Ade-Ibijola (2021) discussed challenges and limitations of chatbots including ethical, programming, and maintenance issues. Pérez et al. (2020) identified various technologies used to implement chatbots such as Dialogflow Footnote 4, FreeLing (Padró and Stanilovsky, 2012), and ChatFuel Footnote 5.

chatbots in education marketing

The authors identified that several evaluation methods such as surveys, experiments, and evaluation studies measure acceptance, motivation, and usability. AI-powered tools enable personalized marketing, data-driven decision-making, and improved student experiences, which can lead to increased efficiency, better student outcomes, and a competitive advantage for institutions. AI chatbots are considered a great way of sharing information and building a full-fledged online presence. Students don’t need to visit administration offices as they can solve all their queries and confusions related to your institution by just visiting your website and interacting with your education chatbot. You can easily update them with current affairs, upcoming events or competitions, any college or school-related activity, scheduled lectures and their timings, and much more by some push notifications.

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Overall, Roof Ai is a remarkably accurate bot that many realtors would likely find indispensable. The bot is still under development, though interested users can reserve access to Roof Ai via the company’s website. Overall, not a bad bot, and definitely an application that could offer users much richer experiences in the near future. Using the power of paid advertising on various digital channels, we put your products and/or services in front of your ideal customer based on targeted audience insights so you get the most use out of your advertising dollar. The automation of chat bots saves you and your business time from having to manually replying to every message you receive, allowing you to focus on your business. When beginning any strategic planning, it is important to keep in mind the goals and how the organization will attain them through the efforts.

Is chatbot a marketing strategy?

Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.

Assessing students’ perception of learning and usability is expected as questionnaires ultimately assess participants’ subjective opinions, and thus, they don’t objectively measure metrics such as students’ learning. Another interesting study was the one presented in (Law et al., 2020), where the authors explored how fourth and fifth-grade students interacted with a chatbot to teach it about several topics such as science and history. The students appreciated that the robot was attentive, curious, and eager to learn. After defining the criteria, our search query was performed in the selected databases to begin the inclusion and exclusion process. Initially, the total of studies resulting from the databases was 1208 studies.

What is chatbot marketing?

Unlike rule-based chatbots, AI chatbots cannot benefit from a voluminous dataset. It will be best to verify the response quality and understand if the reply would benefit the users or not. Adding a personalized touch to the AI chatbot replies can help you reduce the user bounce rates and increase their engagements.

chatbots in education marketing

Now you understand the benefits of chatbots in higher education, it’s time to explore the best bot for you. Comm100 has built purpose-built chatbots for higher education that the very best universities and colleges are using today, such as Thompson Rivers University, Cambrian College, Montgomery College and many more. Chatbots have myriad uses, but the conversion-centric ones are usually doing well if they’re converting 1.5-3% of the visitors who directly engage with them on a higher ed website. That’s a significant percentage of web traffic, and accounts for a legitimate uptick in lead generation. However, traditional chatbots can struggle to provide the personalized experience today’s visitors are looking for, which is why chatbot companies are scrambling to incorporate the newest waves of AI into their software. We understand that interactive UI can promote students to engage with an AI chatbot.


Find out how students want to be supported and engaged by prospective schools, from preferred channels and chatbot opinions, to importance of speed and 24/7 availability. We talked earlier about how conversational marketing isn’t about the conversation, it’s about the engagement. Bounce rates for higher ed websites crept up in 2023 to 55.19%, while engagement went down.

  • The key to AI chatbot success is massive integration across platforms for more accessibility.
  • These days, students are more engaged with their devices and accustomed to instant messaging.
  • These embeddings allow the AI to understand how words relate to each other and generate output that is coherent and relevant to the input it receives.
  • Whether or not you realize it, you probably interact with a chatbot on a weekly, if not daily, basis.
  • Unleashing the possibilities of AI in education, chatbots present an opportunity to democratize and standardize quality education, breaking down barriers of accessibility and affordability.
  • For example, with over two billion users, WhatsApp’s business messenger service application is a game changer for brands, with total spending on the app’s business platform expected to be $3.6 billion by 2024.

We potentially missed other interesting articles that could be valuable for this study at the date of submission. While using questionnaires as an evaluation method, the studies identified high subjective satisfaction, usefulness, and perceived usability. The questionnaires used mostly Likert scale closed-ended questions, but a few questionnaires also used open-ended questions. Most articles (13; 36.11%) used an experiment to establish the validity of the used approach, while 10 articles (27.77%) used an evaluation study to validate the usefulness and usability of their approach. The remaining articles used a questionnaire (10; 27.7%) and a focus group (3; 8.22%) as their evaluation methods.

Student support

Chatbots also follow up with prospects and assist in the final enrolment and onboarding process. It’s like having a support team that can cater to several customers simultaneously, 24/7, 365 days a year. A potential customer is more likely to choose a business that is “Very Responsive” to messages than one who only “Typically replies within a few days”. When Facebook began allowing the use of chatbots in 2015, they did so with a specific set of rules to restrict corporations from sending spam to Facebook users.

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Because the bots offer a sense of anonymity, they are also practical tools in addressing the complexity of the student experience. Some may find it easier to ask a bot questions about topics that may be sensitive or seem embarrassing. Rather than presenting a block of information through which users have to navigate, the bots allow students to make their inquiries, and get a clear answer. In recent years, AI technologies have been empowering universities with new tools to enable and drive student success by personalizing outreach and connecting with students.

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Since students prefer interacting with bots over teachers, faculty members can relax and focus on improving live lectures and physical classes. Since these chatbots leverage Artificial Intelligence capabilities, they do not require human intervention and train themselves through various machine learning algorithms to improve their performance and answers. When AI chatbots gained an impetus, they were primarily leveraged in the customer dealing sector. As customers preferred chatbots over human interaction, these robot agents became the most in-demand technology in almost all industries. The massive change occurred when the blend of Artificial Intelligence developed more robust chatbots.

How do you use chatbot in the classroom?

A chatbot can be a helpful resource for memorization tasks. By asking or responding to a set of questions, the students can learn through repetition as well as accompanying explanations. The chatbot will not tire as students use it repeatedly, and is available as a practice partner at any time of day or night.

If you want to encourage students to sign up for a webinar, an art class, or a class trip, this can all be automated through your chatbot. Chatbots can be deployed in this way to help significantly reduce admin time and costs and the need for human-to-human interaction. The education sector isn’t necessarily the first that springs to mind when you think of businesses that readily engage with technology.

The Road Ahead of AI in Education

For example, one chatbot focused on the students’ learning styles and personality features (Redondo-Hernández & Pérez-Marín, 2011). As another example, the SimStudent chatbot is a teachable agent that students can teach (Matsuda et al., 2013). Shows that ten (27.77%) articles presented general-purpose educational chatbots that were used in various educational contexts such as online courses (Song et al., 2017; Benedetto & Cremonesi, 2019; Tegos et al., 2020).

  • This helps teachers take a holistic approach while also focusing on the gaps and saves them a lot of time on tedious tasks, which in turn can go into building a healthier relationship with the students.
  • International child advocacy nonprofit UNICEF, however, is using chatbots to help people living in developing nations speak out about the most urgent needs in their communities.
  • Using chatbots for essay scoring and more general grading tasks could become a future feature.
  • Consequently, teachers can deliver better performance and take the institution to all new heights.
  • Also, help the fresher’s campus tours and assist the students after their arrival and later.
  • This can also cut down a lot of extra manual labor for the institutions.

Contact Auxano Global Services to transform your imagination into a reality, and digitally educate the world. However, the performance of AI chatbots depends on their excellence to understand user sentiments. But, feeding emotions and sensitivity in a machine can be challenging for the developers. Furthermore, you can add more functionalities like multilingual support, CRM integration, etc., for the best outcomes. Students won’t give much time to the bots to understand their queries and bring a desirable solution.

Guide the user through the search

A good example comes from Sheetz, a convenience store focused on giving customers the best quality service and products possible. This example looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs. Some can be entertaining, like Cleverbot, which was built to respond to prompts like a human would in normal conversation. You can always get stuck with one or another thing; no matter how helpful your teacher is, timing is a factor.

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Schools, colleges, and universities are adopting education chatbots and making the whole learning process way more engaging. Bots use ML, AI, and deep learning technologies to enable communication, storage, and data processing for students. University of the People (UoPeople) is leading the way in chatbot implementation for education providers. The organization is one of the world’s largest, non-profit, online universities with more than 20,000 students from 200 plus countries.

chatbots in education marketing

If you want validation for your chatbot strategy, this post will provide everything you need. Chatbots bring a fresh and exciting aspect to services, products, and websites, and help to accelerate many operational processes. Personalized content experiences, like Halda’s, prompt users to talk about themselves. And the longer the conversation, the more likely it is that your visitor will be open to further contact. So, ensure that the chatbots have a smooth functionality and remain 24/7 available without scheduled turn-offs. Moving on, let’s get a glimpse of the top features required in an AI chatbot for the education industry.

  • Chatbots can help boost student engagement by being a constant presence.
  • In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information.
  • Quick Replies are pre-defined replies that a user gets when they enter a message.
  • Regardless of the size or nature of your educational institutions, your marketing strategy needs to stand out among competitors.
  • If your website team is seeing low conversion rates, that may be something bot marketing can help increase.
  • With most college websites, in order to get questions answered or more information, students have to fill out a form.

Meanwhile, less than a third (29%) of students said they could easily get their questions answered at their college or university. The institutional staffs have to do a lot of everyday work that can sometimes make them exhausted and overburdened. They’ve to work several hours continuously, which lessens their productivity. Tracking the attendance of students, checking test papers, and assigning academic tasks to students are some common works that teachers and faculty staffs have to do. Chatbots for education are ingeniously changing how organizations communicate with their pupils. They are attempting to make it simpler for students to learn and participate in all the activities available throughout their studies.

chatbots in education marketing

Why do universities need chatbots?

College inquiry chatbots guide students to the correct information sources. Colleges usually have a bustling amount of students, all lining up outside the administration office to get various information. Each student comes in with a different query, be it regarding their course, class timings, fees, etc.

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